Smartphone Power Users Are Eager for 5G

29 January 2020

A recent survey of smartphone users in the UK and US by RootMetrics reveals insight into the connectivity needs of so-called power users that has implications for early 5G service demand.

According to the results, 30% of those surveyed are considered to be “always-on users who expect connectivity for daily activities,” of which 12% are classified as “wholly dependent power users” who depend on mobile connectivity for work as well as outside of work. RootMetrics describes these power users as a “small but influential group.”

Data performance and connectivity

Data performance and connectivity are highly valuable for smartphone power users. According to RootMetrics, this group is more likely to notice and react when they have problems with data performance. These users are more likely to switch and select service providers based on mobile data performance.

Indeed, just over half of power users (see chart below) said they would start to consider ditching their mobile operator and switching to another one if they experienced one or two difficulties with mobile Internet connection in a month, while 30% said they would consider switching after experiencing one difficulty per week for a month.

Rootmetrics chart

For these users, mobile performance matters because their work or business depend upon it (see chart below). The majority (71%) said a slow mobile Internet connection “significantly reduces my productivity,” while 40% said it leads to a loss of customers and 28% said it leads to a loss of revenue.

Rootmetrics chart

Ready for 5G

Power users are also likely to be early 5G adopters. According to RootMetrics, 41% said that their next mobile contract has to include 5G.

Most power users (see chart below) are expecting a variety of advantages from 5G, including the ability to make more money, work more flexible hours and from different locations, share more content on social media and attract more customers.

Rootmetrics chart ready for 5G

Michelle Donegan is a tech writer who has covered the communications industry for more than 25 years on both sides of the pond. Having worked for various industry titles, including Communications Week International, Total Telecom and Light Reading, she specializes in mobile network technology trends. 

UK 5G is over 5 times faster than 4G, but it’s not all good news

Opensignal data has revealed that 5G in the UK hits average speeds of 138.1Mbps.

BT picks Ericsson for 5G Core network

Ericsson will supply dual-mode 4G and 5G core network for UK operator

Covid-19 related 5G phone mast vandalism addressed by Ofcom

Ofcom has addressed the conspiracy theory linking 5G to Covid-19.

TCL 10 5G announced and could be the cheapest 5G phone yet

The TCL 10 5G is a mid-range 5G handset with a quad-lens camera and a £399 price...

False 5G theories fuel network vandalism incidents

Mobile masts damaged following bogus claims that 5G is linked to COVID-19

As seen on:
Washington Post logo
Financial Times logo
Guardian logo
BBC logo
Telegraph logo
Forbes logo