EE hails BAFTA night success for 5G

By Ken Wieland 13 February 2019

Baftas ee 5g

In a somewhat novel way of showcasing the possibilities of low-latency and high-speed next-gen mobile networks, EE lauded what it called the “runaway success” of its 5G-powered ‘AI Stylist’ at the British Academy Film Awards (BAFTA).

Here’s how it worked. By using a digital ‘supermodel’, going by the name of Shudu, EE created a holograph which appeared on the red carpet. Using a mixture of 5G and artificial intelligence (AI) technology, the AI Stylist could also be accessed from home through an online chatbot.

The clever bit was that chatbot users could ‘interact’ with Shudu in pretty much real-time – recorded latency speeds were a sprightly 15 milliseconds – and receive tailored tips about how best to emulate the red-carpet looks without spending a fortune.

In a testimony to AI muscle-power, which was provided by London-based visual search startup Snap Tech, EE claimed that the AI stylist was able to detect and learn the differences between items of clothing based on cut, shape and fabric patterns. Using this knowledge, Shudu then ‘recognised’ each stars’ outfit and then searched thousands of affordable alternatives online to find a match. Recommendations also factored in the stated preferences of each chatbot user. 

EE reported that the over 40,000 fashion-conscious users chatted with the AI Stylist on the night.

In concert with Ericsson?

The BT-owned operator did not explicitly mention which infrastructure supplier it was working with for its BAFTA night performance, although Ericsson appears to be putting much effort into developing 3D‑holographs based on 5G’s higher speeds and lower latency capabilities.

In November 2018, Cosmote Greece, in collaboration with the Swedish manufacturer, held what it claimed was the first 5G‑based holograph concert in the country. The concert comprised human holograms. Other potential uses for 3D-holographs, said Ericsson, included medical imaging, video conferencing, and gaming.

EE said it aims to “switch on “ 5G within 16 UK cities during 2019. Phase one covers the “busiest locations” across London, Cardiff, Edinburgh, Belfast, Birmingham and Manchester. Phase two cities are Bristol, Coventry, Glasgow, Hull, Leeds, Leicester, Liverpool, Newcastle, Nottingham and Sheffield.

About Ken Wieland

Ken Wieland has been a telecoms journalist and editor for more than 20 years. That includes an eight-year stint as editor of Telecommunications magazine (international edition), three years as editor of Asian Communications, and nearly two years at Informa Telecoms & Media, specialising in mobile broadband. As a telecoms writer Ken has written various industry reports for The Economist Group.

View more posts by Ken Wieland >>>

EE 5G now live. Here's the coverage map for each city.

EE 5G is now available in parts of London, Manchester, Edinburgh, Cardiff, Belfast...

EE 5G coming May 30 making it UK's first, 5 weeks ahead of Vodafone

EE has revealed when it will launch 5G, where, what plans it will offer and more.

EE is going to launch its 5G network “imminently”

In a financial report it has been confirmed that EE’s 5G network will be switched...

Glastonbury to be the UK’s first 5G festival

EE is bringing 5G to Glastonbury Festival this year, making it the first 5G festival...

The Samsung Galaxy S10 5G is coming to EE this year

EE has revealed that it will be stocking the Samsung Galaxy S10 5G later this year.